Outreach and Link building are some of the most crucial aspects of Search
Engine Optimization. It brings greater traffic to a website and improves its
ranking on search engines, which is the ultimate goal of SEO.
The greater the number of external quality links that your website generates (for your
chosen keywords), the greater the chances of more people finding you and trusting you.
When an established website links to a small business's blog, it translates into a vote of
confidence for that business. Google rewards that with improved ranking. It doesn't take
a genius to see that this has the potential to generate tremendous profit for businesses.
A business can outreach in a number of ways: email outreach, social outreach,
influencer outreach, and press outreach.
Each of the above involves reaching out to people in order to get them to click on the
link(s) to your website, or include a mention in the content created by you on their
websites so as to earn backlinks to your website.